Nissan Leaf Commercial

Some major ideologies communicated in the Nissan Leaf commercial were saving the environment and friendship. The ice caps in the beginning of the commercial were melting, which represented global warming. A polar bear living in this environment traveled across the world to hug a man who was using a vehicle that didn’t use gas. It was like he was thanking him for caring about the environment and helping delay global warming. The intended audience of this argument was anyone looking for a brand new car that could be interested in vehicles that are good for the environment. To appeal to this specific audience, advertisement is trying to make the audience feel moved by this commercial. I believe this is a dominant hegemonic commercial. I strongly agree with people doing whatever they can to stop global warming. I think it’s important to care about the earth and to do any little thing we can to contribute to help save our environment. I think many people would agree with me and would be moved by this commercial and it could potentially sway them and they may consider buying a car like this.